IBEW Local 164 Hospital Donation
Summary
To help their community, IBEW Local 164 made a commitment of $50,000 in PPE, sanitizer, and food to be divided amongst seventeen hospitals in Bergen, Essex, and Hudson counties. IBEW Local 164 hired Direct Development to coordinate the deliveries with the hospitals and to publicize their donation to the media.
Goal
Coordinate delivery of 9,000 KN95 masks, 6,000 surgical gowns, 100 gallons of hand sanitizer, and $4,250 worth of food to seventeen hospitals in three counties. Plus, following the donations, contact more than thirty state and local press organizations to inform the community of IBEW Local 164’s donation.
Result
IBEW Local 164 received five local media placements, plus numerous social media posts from area hospitals thanking them for their donation.
Client: IBEW Local 164
Sector: Civic + Public
Discipline: Social Media, Public Relations
Contributing Staff: Matthew Anderson
Working with Direct Development was a pleasure. Their team was professional, responsive, and knowledgeable. Through our partnership with Direct Development, we were featured in articles and local publications because of their guidance and expertise. We are looking forward to working with them again in the future.
Articles
RLSMedia: Paramus Electrical Union Donates $50,000 to Local Hospitals
Hudson County View: IBEW Local 164 Spends 50k on PPE, Food for 17 Hospitals in Bergen Hudson Essex
Trades & Union Digest: IBEW Local 164 Donated $50k to Local Hospitals
TAPinto Paramus: International Brotherhood of Electrical Workers Donates $50k in PPE to 17 Area Hospitals
Patch: Electrical Workers Donate Gear to Hospitals in Essex, Elsewhere
