Fort Lee Fashion Week
Project Details
Organized by the Fort Lee Regional Chamber of Commerce and the Fort Lee Business District Alliance, Fort Lee’s first Fashion Week took place May 7-12, 2018 to promote a chic, cosmopolitan, yet family friendly atmosphere to the downtown scene in Fort Lee. This event demonstrated the business community’s ability to provide an aspirational lifestyle to residents and guests through fashionable shopping and dining experiences.
Direct Development produced the creative as well as digital and print marketing efforts to announce Fort Lee Fashion Week to residents, stimulate interest and participation and to leverage Fort Lee’s progressive, cosmopolitan image.
