Fort Lee Restaurant Week
Project Details
The third annual Fort Lee Restaurant Week took place on September 24th through the 30th with appearances by six celebrity chefs. Organized by the Fort Lee Business District Alliance (BDA), this week-long event featured returning celebrity chefs David Burke and Josh Capon as well as four new faces: Chefs PJ Calapa, Dale Talde, Leah Cohen, and Justin Smillie. Fort Lee’s Town Center’s 47 restaurants showcased their culinary expertise with prix fixe menus and food specials.
Direct Development produced the creative as well as digital and print marketing efforts to announce Restaurant Week to residents, stimulate interest and participation and to leverage Restaurant Week to advance Fort Lee’s progressive, cosmopolitan image.