5 Tips for Pitching To Journalists
Many public relations professionals know the struggle of competing for a journalist’s attention. Reporters get inundated with pitches, and getting your message to their desk is only half the battle. Check out our five [...]
Best Practices for Effective Billboard Advertising
WRITTEN BY SHERRI GARCIA Let’s face it… we’re living in a digital age. The use of technology for advertising and marketing has been on the rise for years - which means billboard advertising is now [...]
A Guide to Creating Your First Facebook Ad
As of March 2017, Facebook reported an average of 1.28 billion daily, active users. These users are busy reading their news feeds, catching up with fellow Facebookers, and finding content and pages that reflect their [...]
The Dos and Don’ts of Email Marketing
Email marketing can be a highly effective and economical tool for businesses to reach their customers but it can be tricky for folks not familiar with the ins and outs. However, whether you’re a mom-and-pop [...]
Selecting the right font
Just how important is typography? We already know what NOT to do (I’m looking at you, Comic Sans) and there are tried and true selections like Helvetica, Garamond, and other classic typefaces that make it [...]
How to Craft an Irresistible Press Release
WRITTEN BY CHELSEA PASCOE Firstly, it’s important to examine the appropriate time to distribute a press release. The #1 thing to note when creating a release is that it is merely a vehicle to deliver [...]
March Madness Marketing
WRITTEN BY ALEXIS BIRD Most people associate March with St. Patrick’s Day and the beginning of Spring. However to sports enthusiasts, March is the greatest month of the year. March Madness has become a [...]
The Perfect Super Bowl Commercial
WRITTEN BY SHERRI GARCIA The Super Bowl is known for its amazing athletes and fandom comradery, but it’s also known for its amazing, sometimes wacky commercials that air between plays. In an age where memorable [...]
Social Media Policy: Should You Have One?
Having a social media policy in place is the new normal for companies and organizations and for good reason. Social media is the largest platform available for users to interact with brands, products, companies, [...]
Financial Marketing Event Review
Nice pens, trailmix buffets and impressions of Lincoln (Financial Group) Four score and seven spiels ago… The airy Paris Ballroom of Philly’s swanky Sofitel Hotel served as the setting for Lincoln Financial Group’s 2015 [...]