A Beginners Guide to AB Testing
Make more effective, data-driven decisions. Show me the data! Marketing departments these days are all about making evidence-based decisions. And fortunately, digital marketing platforms allow ample opportunity to collect that evidence. A/B testing is [...]
When NOT to Write a Press Release
When NOT to Write a Press Release The truth is that not all news announcements are created equal. Despite this reality, many companies and organizations will still often write a press release for almost [...]
Get Customers to Write Online Reviews
As more brands shift to conducting the bulk of their business online, prospective customers are forming opinions on companies and organizations based on reviews that they see on platforms like Google and Facebook. This [...]
How to Improve Your Town Event Marketing on Facebook
Marketing Your Town’s Event on Facebook Small or large, town event marketing requires an active social media strategy and collaboration with local businesses and groups Town event marketing can be challenging in today's information-drenched [...]
Take Better Social Photos with Your Smartphone
Modern smartphones enable PR and marketing professionals to take better social photos at the push of a button. Your photo lab can be the same device that you use to take calls, send emails, [...]
8 Web Design Terms all Non-Designers Should Know
It’s our job to be the web design experts, but having clients who understand basic terminology is essential to a successful web development project. We understand that sometimes web jargon can sound like an alien [...]
Understanding the difference between PR and Marketing
Many people, including industry professionals, can find it hard to separate pr and marketing. In recent years, social media has only added to the bewilderment by blurring the lines between the two further. Much of [...]
How to tell the story of your brand
Brand storytelling can infuse a company's content marketing with authenticity and emotion, making a memorable impact on your audience. The concept is old, but its value is more important than ever. Storytelling is a cultural [...]
Brand Style Guide: Why you should have one
So you have a shiny new logo… now what? A brand is made up of more than just a logo. Branding includes all of the visual, written, and spoken elements of your business or organization. [...]
Created vs. Curated Content
Delivering fresh content frequently requires a strong content marketing strategy that utilizes both. Created vs. curated, which is better? A comprehensive answer depends on the goal, but the short answer is created. The old adage [...]