Media Monitoring and Why You Need To Prioritize It
What is media monitoring? What was once a literal cut-and-paste job – where staff scoured newspapers and magazines with scissors in order to cut out articles and paste them into physical clipbooks – is [...]
Recruiting Your Customers To Write Online Reviews
WRITTEN BY: SABRINA SCHNURR Why you need to start collecting reviews Having a mechanism for gathering and prominently displaying glowing testimonials can quickly turn customers into your very own brand ambassadors. In the climate [...]
5 PR Strategies To Build Your Brand
At Direct Development, we are constantly looking for new ways to leverage PR and marketing techniques, not just for brand awareness, but for identity. Our work on behalf of our clients is driven by the [...]
How to Optimize Your Facebook Post’s Reach
WRITTEN BY ALLISON JOHNSON With over 2 billion users, Facebook has become the primary platform for many businesses to interact with their audience. With such an outstanding pool of users, there is a significant [...]
Digital Advertising 101
What is digital advertising? Digital advertising refers to paid advertisements placed across multiple digital media platforms like search engines, websites, applications, and online directories. Ever see a social media advertisement while scrolling through Facebook [...]
3 Reasons You Should Hire a PR Firm
Why You Should Hire a PR Firm 3 Reasons to Take Your Campaigns to the Next Level If you’ve landed on this blog post, there’s a chance you are thinking it may be time [...]
Social Media Blunder: The Beginner’s Guide
5 simple steps to take after a careless mistake on social media Social media mistakes have been committed since the creation of the platform. Major media outlets frequently report on public figures’ tweets, Instagram posts [...]
Listen Up! How to Start a Podcast to Amplify Your Brand’s Voice
Podcasting is to radio what YouTube is to television. As new digital platforms allow average users to build large audiences as content creators, traditional media outlets are becoming less of the message gatekeepers they [...]
Image Curation 101
Choosing the right emotional tone during image curation is essential to creating an advertising campaign that will resonate with your audience. Modern humans live in an overwhelmingly visual world. Cell phones, laptops, tvs, billboards, [...]
Direct Development: A Work Environment Made for Experiential Learning
Direct Development offers internship opportunities for college students looking for hands-on learning experience with clients in the marketing and public relations world throughout the year. We took some time to talk to our Summer [...]