Written By: Michelle Oller via GIPHY So you’ve decided on your major, Public Relations. You’re very excited, but you may not know exactly what that title means. A quick search from Google tells us, “public relations specialists build and maintain a positive public image for a company or organization. They create media of [...]
At Direct Development, we are constantly looking for new ways to leverage PR and marketing techniques, not just for brand awareness, but for identity. Our work on behalf of our clients is driven by the desire to reach the right market, lead the community, amplify awareness, and impact our audiences. What we’ve discovered over our [...]
Why You Should Hire a PR Firm 3 Reasons to Take Your Campaigns to the Next Level If you’ve landed on this blog post, there’s a chance you are thinking it may be time to hire a PR firm. As you mull over your options, there are some key factors to consider. Is hiring [...]
5 simple steps to take after a careless mistake on social media Social media mistakes have been committed since the creation of the platform. Major media outlets frequently report on public figures’ tweets, Instagram posts and online interactions on a nearly minute-by-minute basis. Scroll through any news feed and it's almost guaranteed you'll find an [...]
Direct Development offers internship opportunities for college students looking for hands-on learning experience with clients in the marketing and public relations world throughout the year. We took some time to talk to our Summer 2018 interns, Shannon and Vanessa, to hear about their experiences at Direct Development. Both are rising seniors with Shannon pursuing [...]
When NOT to Write a Press Release The truth is that not all news announcements are created equal. Despite this reality, many companies and organizations will still often write a press release for almost anything that can be considered “news.” In a previous blog post, we covered how to craft an irresistible press release. [...]
Marketing Your Town’s Event on Facebook Small or large, town event marketing requires an active social media strategy and collaboration with local businesses and groups Town event marketing can be challenging in today's information-drenched world. With more people consuming information on laptops and mobile devices, physical flyers are not as effective as they used [...]
Many people, including industry professionals, can find it hard to separate pr and marketing. In recent years, social media has only added to the bewilderment by blurring the lines between the two further. Much of the confusion arises from their many overlapping objectives, and frequent collaboration. But while end goals may be closely related, there [...]
Brand storytelling can infuse a company's content marketing with authenticity and emotion, making a memorable impact on your audience. The concept is old, but its value is more important than ever. Storytelling is a cultural practice valued by societies around the globe and for good reason. Stories have the ability to entertain, to teach, and [...]
WRITTEN BY CHELSEA PASCOE Firstly, it’s important to examine the appropriate time to distribute a press release. The #1 thing to note when creating a release is that it is merely a vehicle to deliver an announcement or piece of news. When to Distribute a Press Release: New product/service launch Updates/News Opening a new office [...]