Marketing Your Town’s Event on Facebook Small or large, town event marketing requires an active social media strategy and collaboration with local businesses and groups Town event marketing can be challenging in today's information-drenched world. With more people consuming information on laptops and mobile devices, physical flyers are not as effective as they used [...]
Modern smartphones enable PR and marketing professionals to take better social photos at the push of a button. Your photo lab can be the same device that you use to take calls, send emails, and post to social media accounts. Visual marketing is no longer an optional luxury, but an essential component to all [...]
It’s our job to be the web design experts, but having clients who understand basic terminology is essential to a successful web development project. We understand that sometimes web jargon can sound like an alien language. While it’s not likely you’ll be creating a website from scratch on your own, being familiar with the basic [...]
Many people, including industry professionals, can find it hard to separate pr and marketing. In recent years, social media has only added to the bewilderment by blurring the lines between the two further. Much of the confusion arises from their many overlapping objectives, and frequent collaboration. But while end goals may be closely related, there [...]
Brand storytelling can infuse a company's content marketing with authenticity and emotion, making a memorable impact on your audience. The concept is old, but its value is more important than ever. Storytelling is a cultural practice valued by societies around the globe and for good reason. Stories have the ability to entertain, to teach, and [...]
Delivering fresh content frequently requires a strong content marketing strategy that utilizes both. Created vs. curated, which is better? A comprehensive answer depends on the goal, but the short answer is created. The old adage “content is king” couldn’t ring truer for marketers today. With big brands recruiting writers and creative professionals in droves for [...]
WRITTEN BY SHERRI GARCIA Let’s face it… we’re living in a digital age. The use of technology for advertising and marketing has been on the rise for years - which means billboard advertising is now a lot more important and effective in getting a message across. Billboard advertising is an effective means of catching consumer [...]
As of March 2017, Facebook reported an average of 1.28 billion daily, active users. These users are busy reading their news feeds, catching up with fellow Facebookers, and finding content and pages that reflect their interests, including some of the 40 million active small business pages. As the user community continues to grow, more and [...]
Email marketing can be a highly effective and economical tool for businesses to reach their customers but it can be tricky for folks not familiar with the ins and outs. However, whether you’re a mom-and-pop restaurant or a multinational bank, the underlying principles of effective email marketing remain the same. With the right resources and [...]
Just how important is typography? We already know what NOT to do (I’m looking at you, Comic Sans) and there are tried and true selections like Helvetica, Garamond, and other classic typefaces that make it on boundless lists of “When in doubt, use…”. However, there’s a little more to it than that. A typeface can [...]