If you’re looking to grow your business, it’s not enough to get people to visit your site – you need to give them reasons to stay and explore! An effective landing page can grow your client base, promote your product, and even boost your SEO ranking by converting visitors to customers. The average landing page [...]
So you’ve been tasked with creating a marketing plan. How hard can it be? Well, if you’re as cunning as me, it’s incredibly easy and requires little-to-no thought whatsoever – until the moment you sit down to do it. Marketing plans are similar to business plans; a proactive strategy to grow and expand your existing [...]
At the beginning of the Coronavirus outbreak, we recognized that our staff and clients were overwhelmed with rapidly changing news. People were asking - Is it safe to leave my house? Do I need to wear a mask? How do I get tested? Our clients need to respond to these questions from the public with [...]
WRITTEN BY: SABRINA SCHNURR Why you need to start collecting reviews Having a mechanism for gathering and prominently displaying glowing testimonials can quickly turn customers into your very own brand ambassadors. In the climate of today’s digital overload, consumers are less inclined to outright believe the promises you make. Instead, potential clients will search [...]
At Direct Development, we are constantly looking for new ways to leverage PR and marketing techniques, not just for brand awareness, but for identity. Our work on behalf of our clients is driven by the desire to reach the right market, lead the community, amplify awareness, and impact our audiences. What we’ve discovered over our [...]
What is digital advertising? Digital advertising refers to paid advertisements placed across multiple digital media platforms like search engines, websites, applications, and online directories. Ever see a social media advertisement while scrolling through Facebook and decided to click the link? That’s digital advertising at work. There are many formats of digital advertising that marketers [...]
Podcasting is to radio what YouTube is to television. As new digital platforms allow average users to build large audiences as content creators, traditional media outlets are becoming less of the message gatekeepers they once were. The best part? You can learn how to start a podcast and put it to action quickly. Whether [...]
Choosing the right emotional tone during image curation is essential to creating an advertising campaign that will resonate with your audience. Modern humans live in an overwhelmingly visual world. Cell phones, laptops, tvs, billboards, magazines— we are surrounded by visual advertisements competing for our attention. In this sensory jungle, it is increasingly difficult to [...]
Direct Development offers internship opportunities for college students looking for hands-on learning experience with clients in the marketing and public relations world throughout the year. We took some time to talk to our Summer 2018 interns, Shannon and Vanessa, to hear about their experiences at Direct Development. Both are rising seniors with Shannon pursuing [...]
As more brands shift to conducting the bulk of their business online, prospective customers are forming opinions on companies and organizations based on reviews that they see on platforms like Google and Facebook. This means that you want to get customers to write reviews online more frequently to add credibility to your brand. This [...]