I am writing to share my heartfelt gratitude and enthusiasm regarding my recent participation in the Union County Women Mean Business event held on June 13th. This annual summit provided an incredible platform for women from diverse backgrounds to connect, learn, and be inspired. The Union County Women Mean Business Summit stands out as [...]
Successful marketers have known for some time that video is an effective marketing tool, but in recent years video content has become increasingly crucial to compete in the online marketplace. Wyzowl's annual State of Video Marketing Survey for 2021 reported that 86% of businesses use video as a marketing tool. Which means if you’re not [...]
What is media monitoring? What was once a literal cut-and-paste job – where staff scoured newspapers and magazines with scissors in order to cut out articles and paste them into physical clipbooks – is now a modern practice dominated by the Internet. Media monitoring is the process of routinely reviewing media outlets in search [...]
Make more effective, data-driven decisions. Show me the data! Marketing departments these days are all about making evidence-based decisions. And fortunately, digital marketing platforms allow ample opportunity to collect that evidence. A/B testing is one tool that helps marketers maximize their efforts by increasing the efficiency of campaigns. To run an A/B test on [...]
Many public relations professionals know the struggle of competing for a journalist’s attention. Reporters get inundated with pitches, and getting your message to their desk is only half the battle. Check out our five top tips for convincing a media contact to cover your story. Tailor your pitch to the journalist. Intentional pitching is [...]
The original draft of this article intended to explain why quality Facebook posts is better than the quantity – or frequency – of posting. It’s a surprisingly debated topic within agencies developing social media strategies, and we anticipated joining the choir of those singing in the name of quality. But in our own research – [...]
What are newsletters for? You know that feeling when you get a letter in the mailbox nowadays? Well, that’s precisely why the humble newsletter has persisted through decades of marketing strategies. Although e-newsletters may be in the race against rising social media popularity and other forms of online advertising, email marketing can be incredibly [...]
Upcycling content can help small businesses stretch their marketing resources. We’re not going to sugar-coat it: creating quality marketing content requires time and money. But upcycling content is one strategy that can allow marketing departments to stretch their available resources for content creation. Upcycling content takes elements of your original content and develops them [...]
What’s a content calendar? It’s one of the best ways to stay on top of your social strategy! A calendar can help you visualize all your planned posts for the weeks or even months ahead. One of the biggest challenges in managing a social media account is maintaining consistency – some weeks may naturally have [...]
With only three months left in 2020, you are probably familiar with a host of online meeting platforms and virtual etiquette standards by now. While many of us remain unable to hold in-person events, technology can help us use our time efficiently and focus on a key message. When it comes to hosting a virtual [...]