Choosing the right emotional tone during image curation is essential to creating an advertising campaign that will resonate with your audience. Modern humans live in an overwhelmingly visual world. Cell phones, laptops, tvs, billboards, magazines— we are surrounded by visual advertisements competing for our attention. In this sensory jungle, it is increasingly difficult to [...]
It’s our job to be the web design experts, but having clients who understand basic terminology is essential to a successful web development project. We understand that sometimes web jargon can sound like an alien language. While it’s not likely you’ll be creating a website from scratch on your own, being familiar with the basic [...]
Brand storytelling can infuse a company's content marketing with authenticity and emotion, making a memorable impact on your audience. The concept is old, but its value is more important than ever. Storytelling is a cultural practice valued by societies around the globe and for good reason. Stories have the ability to entertain, to teach, and [...]
So you have a shiny new logo… now what? A brand is made up of more than just a logo. Branding includes all of the visual, written, and spoken elements of your business or organization. Brand style guidelines ensure that all of these components are represented consistently and cohesively. Keeping your brand consistent prevents brand [...]