Successful marketers have known for some time that video is an effective marketing tool, but in recent years video content has become increasingly crucial to compete in the online marketplace. Wyzowl's annual State of Video Marketing Survey for 2021 reported that 86% of businesses use video as a marketing tool. Which means if you’re not [...]
Make more effective, data-driven decisions. Show me the data! Marketing departments these days are all about making evidence-based decisions. And fortunately, digital marketing platforms allow ample opportunity to collect that evidence. A/B testing is one tool that helps marketers maximize their efforts by increasing the efficiency of campaigns. To run an A/B test on [...]
Upcycling content can help small businesses stretch their marketing resources. We’re not going to sugar-coat it: creating quality marketing content requires time and money. But upcycling content is one strategy that can allow marketing departments to stretch their available resources for content creation. Upcycling content takes elements of your original content and develops them [...]
What is digital advertising? Digital advertising refers to paid advertisements placed across multiple digital media platforms like search engines, websites, applications, and online directories. Ever see a social media advertisement while scrolling through Facebook and decided to click the link? That’s digital advertising at work. There are many formats of digital advertising that marketers [...]
Choosing the right emotional tone during image curation is essential to creating an advertising campaign that will resonate with your audience. Modern humans live in an overwhelmingly visual world. Cell phones, laptops, tvs, billboards, magazines— we are surrounded by visual advertisements competing for our attention. In this sensory jungle, it is increasingly difficult to [...]
Many people, including industry professionals, can find it hard to separate pr and marketing. In recent years, social media has only added to the bewilderment by blurring the lines between the two further. Much of the confusion arises from their many overlapping objectives, and frequent collaboration. But while end goals may be closely related, there [...]
Brand storytelling can infuse a company's content marketing with authenticity and emotion, making a memorable impact on your audience. The concept is old, but its value is more important than ever. Storytelling is a cultural practice valued by societies around the globe and for good reason. Stories have the ability to entertain, to teach, and [...]
Email marketing can be a highly effective and economical tool for businesses to reach their customers but it can be tricky for folks not familiar with the ins and outs. However, whether you’re a mom-and-pop restaurant or a multinational bank, the underlying principles of effective email marketing remain the same. With the right resources and [...]