What is media monitoring? What was once a literal cut-and-paste job – where staff scoured newspapers and magazines with scissors in order to cut out articles and paste them into physical clipbooks – is now a modern practice dominated by the Internet. Media monitoring is the process of routinely reviewing media outlets in search [...]
Many public relations professionals know the struggle of competing for a journalist’s attention. Reporters get inundated with pitches, and getting your message to their desk is only half the battle. Check out our five top tips for convincing a media contact to cover your story. Tailor your pitch to the journalist. Intentional pitching is [...]
What are newsletters for? You know that feeling when you get a letter in the mailbox nowadays? Well, that’s precisely why the humble newsletter has persisted through decades of marketing strategies. Although e-newsletters may be in the race against rising social media popularity and other forms of online advertising, email marketing can be incredibly [...]
Local Government & Social Media If you’re managing a municipal or public sector social media account, finding content to engage your community can be the biggest hurdle. To avoid adopting a partisan social media presence, gear content toward public service announcements and critical information – such as town halls, council meetings, crime prevention, emergency [...]
What’s a content calendar? It’s one of the best ways to stay on top of your social strategy! A calendar can help you visualize all your planned posts for the weeks or even months ahead. One of the biggest challenges in managing a social media account is maintaining consistency – some weeks may naturally have [...]
With only three months left in 2020, you are probably familiar with a host of online meeting platforms and virtual etiquette standards by now. While many of us remain unable to hold in-person events, technology can help us use our time efficiently and focus on a key message. When it comes to hosting a virtual [...]
If you’re looking to grow your business, it’s not enough to get people to visit your site – you need to give them reasons to stay and explore! An effective landing page can grow your client base, promote your product, and even boost your SEO ranking by converting visitors to customers. The average landing page [...]