5 simple steps to take after a careless mistake on social media Social media mistakes have been committed since the creation of the platform. Major media outlets frequently report on public figures’ tweets, Instagram posts and online interactions on a nearly minute-by-minute basis. Scroll through any news feed and it's almost guaranteed you'll find an [...]
Delivering fresh content frequently requires a strong content marketing strategy that utilizes both. Created vs. curated, which is better? A comprehensive answer depends on the goal, but the short answer is created. The old adage “content is king” couldn’t ring truer for marketers today. With big brands recruiting writers and creative professionals in droves for [...]
Just how important is typography? We already know what NOT to do (I’m looking at you, Comic Sans) and there are tried and true selections like Helvetica, Garamond, and other classic typefaces that make it on boundless lists of “When in doubt, use…”. However, there’s a little more to it than that. A typeface can [...]
Having a social media policy in place is the new normal for companies and organizations and for good reason. Social media is the largest platform available for users to interact with brands, products, companies, and more. According to Statista.com, the number of active users in millions for Facebook is 1,590; Instagram, 400; and Twitter, 320 [...]
This post was originally written in 2015 and has been updated in Fall 2018. When designing a municipal website, think about your residents, business owners and visitors User experience is critical for all websites, not just municipal ones. While the average user may not take special notice of great design, he/she will immediately recognize [...]